SEO Update – September 2014
Recent algorithm changes to Google, Facebook and other social channels are impacting the organic reach of your online content and placing a higher premium on unique, creative, magazine quality content. In order to maintain and improve your rankings there are several things you need to know:
- Thin vs. thick content - Think fewer web pages with more content. Length matters; new content to should run 1500 words or more (up to 2500)
- PR Tip: Have blog posts dig deep, un-gate older assets such as white papers and case studies and post in their entirety to your site
- Duplicate vs. original - Google is starting to weed out duplicate content and only show a few search results. This is particularly important in regard to how you showcase news stories.
- PR Tip: Interweave original content with the stock text from releases and advisories when posting to your website.
- Top-heaviness - With regard to site design and structure, it’s now even more important to put useful text near the top (or above the fold).
- PR Tip: Minimize size of your site header, eliminate excessive white space and don’t put any forms or links above the fold. Focus should be on text first.
- Image fabulosity - Engaging, original images should accompany everything.
- PR Tip: Use original images when you can; otherwise, enlist designers to edit photos and create collages to make the image fresh and unique.
- Interactive experience - The more interactive elements on a page the better.
- PR Tip: Incorporate short videos, images and infographics wherever possible. Be mindful of how the interactive elements are added and embedded to the page.
Questions? Call or email Devon for assistance with your online presence.